Event page
The landing page for LearnFest, the Customer Service organization’s flagship virtual leadership event, designed for web and mobile.
I designed the LearnFest landing page for web and mobile, from its structure and visual design to the handoff to the developer who built it.
Responsibilities
Tell attendees what to look out for.
LearnFest is the Customer Service organization’s flagship virtual leadership event. I designed its landing page, the main place for attendees to find event details and what to look out for.
Before this page, the team promoted the event through emails and flyers. Those didn’t let attendees interact with the content or engage actively.
Event details, the session lineup, speakers, and FAQs.
The design based on the event’s branding assets.
The design refined with the marketing team.
A streamlined handoff to the developer who built it.
What the page covers.
What the event is and what to look out for.
What is on, and when.
Who is presenting.
Answers to common questions.
Grounded in the campaign.
I based the design on the branding assets used in the event’s marketing so the page felt consistent with the wider campaign. I translated those brand assets into a clear, usable page across web and mobile, and streamlined the handoff to the developer who built it.
The design had to work within the branding the marketing team had already published for the campaign.
One place to learn about the event.
The page served an audience of about 4,000, mostly leaders, as the central place to learn about the event.